İş Yerinde
İş Yerinde
Full-Time
More than 2 years of experience
333 application
Full-Time
More than 2 years of experience
333 application
Position: Brand Manager
Duration: Full Time
Location: Istanbul
Reporting to: Senior Marketing Manager
Overview:
Since its formation in 1998, Tarsus Group has built a diverse portfolio of leading brands
that span a wide range of industries and geographies. Tarsus has developed a solid international customer base whilst forging a strong presence in local markets and nurturing a loyal team with exceptional market knowledge.
Tarsus Turkey itself was established in 2018 and runs a total of eight market leading B2B events covering seven different industries and two magazines exclusively focused on the Housewares sector.
The principal strategy of the Group is to build a business that facilitates the development of relationships between buyers and sellers, helping them to do business in their respective markets efficiently and profitably. Tarsus seeks to achieve this by owning and managing the key exhibitions, conferences, print and online media in each sector in which it operates.
Role:
We are currently recruiting for a brand manager to deliver innovative international marketing campaigns to achieve event and publishing targets across the industrial division.
Key responsibilities:
Work on the industrial portfolio, to support strategic marketing plans, including market research, competitive analysis, target audience identification/segmentation
Supporting the sales teams with exhibitor marketing requirements and feeding back to relevant manager
Working with head of design to create new creative campaigns in line with industry demand and current buying trends
Copy checking, briefing creative teams, design direction of advertising, brochures and other sales and buyer collateral
Oversee websites and CRM systems
Develop relationships with marketing teams within key clients to maximize promotional opportunities, gain industry insight and improve customer care
Working with colleagues in other Geographical locations.
Implementation of communications plan – direct mail, email, advertising, website and telemarketing to ensure all communication is delivered to an agreed timescale and within budget
Event support, manning stands, media coordination and registration - in tandem with hosted buyer executive
Creation and management of event content
Execution of sponsorships onsite and pre-show
Preparation of marketing and sales materials for overseas events and partnerships
Management of translation Turkish to English and vice versa
Customer feedback, onsite surveys and industry insight
Develop databases of magazines and potential exhibitors and buyers
Maximize cross-selling opportunities across related events and publications through barter agreements
Liaise with other departments, including print and production, sales and new media and external suppliers
Ideal Profile:
This position requires a dynamic, hardworking, flexible and dedicated team player with excellent communication skills. The candidate should demonstrate the behaviors and values consistent with a high-performance organization a highly positive outlook that contributes further to the culture of both the local and wider team where individuals are encouraged to take ownership; demonstrate high level communication, interpersonal and presentation skills; and understand existing processes and identify opportunities for improvement.
Educated to degree level (or equivalent)
Ability to work calmly under pressure with great attention to detail and adherence to deadlines
Strong time, project management and organizational skills
Enthusiastic team player who can work collaboratively in an international environment
Impeccable English and Fluent Turkish both written and spoken
Experience of marketing international exhibitions. Marketing of conferences and/or publishing an advantage.
Excellent copywriting and proofreading skills
Financial/budget management experience
Self-motivated and able to work under own initiative
Experience of working with external suppliers (e.g. PR Team)
List / database management experience
Excellent IT skills. Good working knowledge of Microsoft Office products (particularly Word, Excel and PowerPoint
Strong interpersonal skills
International travel as required
PLEASE ONLY APPLY IF YOU HAVE FLUENT WRITTEN AND SPOKEN ENGLISH. APPLICATIONS IN ENGLISH ONLY.
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